Dr Mrudula Gowri

Dr Mrudula wanted people to understand mental health long before they reached her clinic. Many of the people who need her most are the least likely to ask for help, so the first impression had to feel safe, not clinical.

We gave her a brand that feels calm and trustworthy, a website that tells patients what to expect, and a voice online that answers the questions people are often afraid to ask. Patients get to know her before they walk in.